Submitted by: Jennifer D. Schunke, MS, RHIA, FHIMA President
In July, AHIMA unveiled the Professional Enhancement Campaign (PEC) at the virtual AHIMA Leadership Conference. During the next few months, we are going to introduce you to the PEC and work through the process of developing your personal branding statement and talking points.
The PEC is a research-based approach designed to clearly articulate the value of health information professionals within the healthcare landscape, and the role of AHIMA throughout it. This campaign is meant to help elevate the health information profession and our skills to the broader healthcare ecosystem. Think of it as a branding tool with new elevator speeches and talking points, covering topics such as what is health information, who are health information professionals, and what is health care.
This is the most simple, easy to understand branding that has been presented in quite some time. This branding builds on three core principles with a lexicon to help with the talking points.
- We are Empathetic: We communicate through conversations with authenticity and compassion. Some of the lexicon include words such as accessible, care, compassion, human, and integrity.
- We are Optimistic: We speak with energy, focusing on positive outcomes rather than challenges. Some of the optimistic lexicon includes words such as empower, extraordinary, forward-thinking, and opportunity.
- We Demonstrate Fortitude: Our communications are active, not passive. We thrive in our space of change, demonstrating confidence, openness, and adaptability. The lexicon includes words such as agile, dedicated, stability, strength, and transformation.
The HIM Awareness Committee will focus on
sharing this message and assist in creating your talking points. I look forward to hearing about the conversations
you are having in your workplace to promote the Health Information Profession!
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